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In 2006, the AAA Foundation began a new research initiative to address safety culture in the United States, specifically focusing on public attitudes toward traffic safety. The goals of this initiative are to describe, to measure, and most importantly, to change attitudes--and eventually, behaviors--related to traffic safety.
As a first step, the AAA Foundation began conducting periodic surveys of the American public to assess knowledge, attitudes, and behaviors relevant to traffic safety, and track them over time. This information, already collected routinely in Europe, Australia, and Canada, serves to alert the Foundation to adverse trends in public opinion and behaviors, help identify key audiences for educational messages, and track changes in indicators of safety culture over time.
Our first two annual surveys of the American public--each covering 2,500 U.S. adults--have been completed. For detailed information about the study methodology and top-level findings, please see our reports of both the 2008 and 2009 Traffic Safety Culture Index, at www.aaafoundation.org/reports. We have now completed our third annual TSC Index and plan to release some results in September with more to follow later in 2010 or 2011.
Last Revised on 09/07/2010
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