
William J. Horrey
Technical Director
Biography
Dr. William J. Horrey joined the AAA Foundation for Traffic Safety in August 2017. An experienced human factors professional, Dr. Horrey has led or contributed to many research projects in the areas of driver distraction, driver behavior and safety, human-automation interaction, attention and risk perception. He is the past chair of the Transportation Research Board’s Vehicle User Characteristics Committee and the Publications Division of the Human Factors and Ergonomics Society. He is also an associate editor of the Human Factors Journal and has served on many national and international committees and working groups. He received his Ph.D. in engineering psychology from the University of Illinois at Urbana-Champaign.
Featured Research
- Feeling sleepy? stop driving—awareness of fall asleep crashes
- Evaluating the impacts of vehicle-mounted Variable Message Signs on passing vehicles: implications for protecting roadside incident and service personnel
- Longer-term exposure vs training: Their effect on drivers' mental models of ADAS technology
- Driver expectations of a partial driving automation system in relation to branding and training
- Handbook of human factors for automated, connected, and intelligent vehicles
